SEO for Google and GEO for AI Assistants, so your business gets found, not just clicked
I’m Max Dostanko. I develop SEO and GEO strategies for your target market, guide implementation, and help you generate measurably more qualified leads through Google and AI assistants.
Start with an SEO and GEO audit: a focused website analysis, priority plan, and concrete optimization recommendations to remove the blockers holding back your lead flow.
GEO = Generative Engine Optimization — visibility in ChatGPT, Perplexity, and other AI assistants.
Who We Work Best With for Long Term Results
A clear view of who this collaboration works well for and when it is probably not the right fit. That saves time on both sides.
We’re a Strong Fit If
You Think in 12 to 24 Month Horizons
You see SEO as a long term growth channel, not a quick fix. The goal is steady growth in qualified leads over 12 to 24 months, not a short lived spike.
There Is a Responsible Decision Maker
There is someone responsible for marketing or the website who can make decisions, organize access, and approve changes. Without that role, projects usually slow down.
You Have Budget for Content and Promotion
You understand that SEO needs investment in content, website improvements, and promotion. There should be a real budget for growth, not just whatever is left over.
You’re Ready to Make Changes
You are open to improving structure, copy, UX, and the technical foundation. Recommendations are meant to be implemented, not just discussed and postponed.
We’re Probably Not the Right Fit If
You Expect Results Within One Month
If you need immediate revenue this month and are not looking at long term growth, paid advertising is usually the better starting point than SEO.
No CMS or development access
No access to the CMS or development resources is a serious limitation. SEO and AI visibility work best when recommendations can actually be implemented.
You Expect Guaranteed Rankings
If you expect guaranteed number one rankings or a fixed number of leads by a certain date, we are not a good match. I focus on systematic work and sustainable growth, not unrealistic promises.
You Have No Budget for Content or Promotion
If the plan is to grow with no additional investment and only the current website, I cannot promise results. SEO does not work well without content development and promotion.
Does This Sound Like Your Project?
If your project matches the left column, there is a strong chance we can deliver measurable business outcomes together. Let’s review your website and define the first 90 days.
Yes, We’re a Good Fit — Show Me the Next StepsTimeline and Expectations
The first meaningful changes usually appear within 3 to 6 months. More stable growth in qualified leads typically builds over 12 to 24 months. Below is a typical roadmap that we adapt to your project.
Foundation and Diagnosis
We get your website into a condition search engines can actually work with. That means removing technical friction, fixing critical issues, and building the foundation for future growth.
Content Clusters
We build the semantic structure and launch the first content clusters: commercial SEO pages, GEO pages for your services, and the supporting informational content your market needs.
PR and Link Building Strategy
We strengthen trust with both search engines and people through clean link building, brand mentions, and reputation work.
Scaling and Automation
Once the growth foundation is in place, we expand your GEO presence, open up new regions and channels, and automate reporting and analytics. At the same time, we prepare the website for the next wave of AI-driven search.
Ready to Think Long Term?
If you see SEO as a 12 to 24 month investment and want a clear quarterly roadmap for your project, have your website reviewed.
Services
A comprehensive approach, from strategy to automation. Every service is tailored to your context, goals, and stage of growth.
SEO & GEO Audit
We analyze your current situation and build a clear 12 month SEO plan: what needs to be done, in what order, and with which resources.
SEO Support After the Audit
Long term SEO support in structured sprints: strategy execution, team coordination, and ongoing optimization for both market realities and algorithm changes.
AEO & GEO for AI Assistants
We prepare your website for GEO, Generative Engine Optimization. The goal is to make your brand visible not only in traditional search results, but also in answers generated by ChatGPT, Perplexity, Gemini, Claude, and other AI assistants.
SEO Automation and Monitoring
We build pipelines, dashboards, and alerts that reduce manual SEO routines and help identify critical changes early.
Combined Programs
These services can be combined. For example, ongoing SEO support together with GEO in Q3 to Q4, or an SEO and GEO audit followed by automation. We define the right mix for your budget, goals, and growth stage.
GEO, Generative Engine Optimization
I help your brand appear in answers generated by ChatGPT, Perplexity, Claude, Gemini, and other AI assistants when potential customers ask their most important questions. The first mentions often appear within 3 to 6 months, with a more stable effect building over 9 to 12 months.
Search Intent and Query Mapping
We analyze how people phrase questions in LLMs and in traditional search, group them by customer jobs to be done, and prioritize the most important themes.
Answer Formats for GEO
We create FAQs, structured overviews, comparison pages, and other formats that AI assistants are more likely to use as sources.
Trust Signals
We add studies, case evidence, references, reviews, markup, and authorship signals to increase the chance that LLM systems select your content.
Monitoring and Refinement
We monitor where and how AI assistants mention or cite your brand, then refine content and strategy based on evolving answer patterns.
What You Get
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Evidence PackageA curated set of relevant data points, case material, and research for your niche.
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FAQ and Answers HubA structured knowledge base covering the most important customer questions.
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Data and Comparison PagesComparison and overview pages covering your products and competing solutions.
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Markup and AuthorshipSchema.org, author profiles, and strong E-E-A-T signals on your most important pages.
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Monitoring of GEO MentionsRegular reporting on mentions and citations in ChatGPT, Perplexity, and other AI assistants.
Why This Matters
More and more questions are being asked directly in AI assistants instead of traditional search alone.
These systems prefer sources with clear structure, visible expertise, and credible supporting evidence. A large amount of text alone is no longer enough.
Brands that build GEO visibility early can secure space in these answers before competitors take it.
GEO does not replace traditional SEO. It strengthens it, so your brand becomes visible both in search results and in LLM generated answers.
Cases and Results
Every project combines strategy, execution, and growth. Below are examples of how we helped websites move from stagnant or declining traffic toward a stable flow of qualified leads. The numbers are anonymized, but the patterns remain the same.
Ecommerce in the Healthcare Sector
An online store with more than 8 years of history and around 12,000 products suffered a major drop in visibility and revenue after an algorithm update. We rebuilt the technical foundation, reworked the category architecture, and launched new content clusters. Traffic recovered and the project returned to a growth trajectory.
SaaS and B2B Tool
Analytics Platform for Ecommerce
A SaaS startup with around 200 active users wanted to grow organically. We reworked the information architecture, optimized the website for GEO search visibility, and built an automated content release process.
EdTech and Online Courses
Platform for Online Education
An education project with more than 15 courses was losing visibility in an overheated niche. We rebuilt the content strategy around jobs to be done, strengthened expertise signals on the most important pages, and fixed technical barriers. Traffic and revenue trends turned around.
Service Marketplace
Platform for Service Providers and Experts
A two sided marketplace with a regional focus wanted to expand into new regions and capture local search demand. We introduced regional templates, GEO focused SEO structure, and structured data. City level coverage and lead volume increased significantly.
Fintech and Banking Comparison
Comparison Service for Banking Products
A highly competitive niche with strong brands and strict trust requirements in a YMYL environment. We focused on in depth guides, calculators, GEO and LLM ready formats, and structured data for rich results. The outcome was a stable flow of qualified credit inquiries.
How We Start the Collaboration
This is how we move from the first contact to the first sprint and a clear action plan within 7 to 10 days.
Initial Inquiry
You fill out a short form covering your industry, current traffic, goals, and constraints. That is enough for me to understand the context and prepare the first review in a structured way.
Strategic Audit and Growth Plan
In about 90 minutes we identify the most critical issues and growth levers currently holding you back, from technical problems to structure and content. The result is a clear roadmap showing what to tackle first in order to generate more qualified inquiries as efficiently as possible.
90 Day Plan
Based on the audit, I create a one page plan for the first 90 days covering priorities, KPIs, risks, and resource requirements. You know exactly what we will implement in which sprint and when the first effects on lead flow can realistically be expected.
Resource Alignment
We define responsibilities, access to CMS and analytics, budget for content and links, as well as the format and rhythm of reporting. From the start, it is clear who is responsible for what on both sides.
Project Kickoff
We begin with the first two week sprint. Every two weeks there is a short sync on tasks and status, and once per month a report with metrics and conclusions. No black boxes and no surprise shifts in deadlines.
Terms and Pricing
Transparent packages with no hidden fees. Choose the format that fits your business goals, growth stage, and budget.
SEO Audit (Initial Analysis)
Entry level website diagnosis. For founders, small teams and SMBs who need clarity before starting SEO and GEO work.
What’s included:
- Technical crawl of the website
- GSC and GA4 review if access is available
- SEO visibility check
- GEO visibility check for AI assistants
- Top priorities and next recommended steps
Result
You see where your project stands, which problems really matter and which steps should come first.
SEO & GEO Audit
Core product and main recommended package. For B2B, service businesses, marketplaces and multilingual websites that need a serious SEO and GEO roadmap.
What’s included:
- Everything from the SEO Audit
- Content and structure review
- Internal linking review
- Cannibalization check
- GEO citation and AI visibility gaps
- 90 day priority roadmap
- Technical implementation notes
Result
You receive a written decision base for management, marketing, content and development. The roadmap does not only show problems, it prioritizes what should be implemented first.
SEO & GEO Strategy Sprint
For relaunches, migrations, new markets and serious growth situations.
What’s included:
- Full audit
- Competitor and SERP structure analysis
- Content cluster plan
- Topical authority plan
- GEO content recommendations
- Measurement setup recommendations
Result
A strategic roadmap for relaunch, migration, market entry or a stronger SEO and GEO architecture.
Ongoing SEO and GEO support is possible after the audit and is planned individually depending on scope, markets and internal resources.
All prices are net prices, plus statutory VAT where applicable.
Collaboration Format
- Fixed packages: clearly defined scope, written delivery and transparent pricing
- Written diagnosis: you receive concrete priorities, not automated standard reports
- Optional: short review after delivery if open questions remain
Expectations & Results
- First visible traffic changes typically appear after 3 to 4 months when recommendations are implemented
- Stable growth in key metrics such as leads, revenue and qualified inquiries usually develops over a 12 to 24 month horizon
- All measures are tied to business goals and KPIs, not only to search rankings
Important to Know
SEO is a marathon, not a sprint. If someone promises you position 1 in one month or ranking guarantees, that is a warning sign. I work with realistic goals, transparent analytics and honest forecasts. The final result always depends on your niche, competition, budget and how consistently changes are implemented on your website.
Requirements on Your Side
The success of an SEO project does not depend on the specialist alone. It also depends on how well your team can support the process. These conditions matter if we want to achieve real results together.
Responsible Point of Contact
There needs to be one person who can make decisions and is reachable within 24 to 48 hours. SEO is a step by step process. Without approvals, tasks get stuck and sprints slow down.
If decisions are postponed for too long, timelines move and results come later.
Access to CMS and Development
We need access for editing content, meta tags, and internal links, as well as development capacity for technical changes. Otherwise, I can only advise, but not drive real implementation.
Without implementation on the website, SEO stays at analysis only, not actual change.
Budget for Content and Links
SEO without content and credible links is like a house without a foundation. There needs to be a real budget for copy, visuals, PR, and link acquisition. If this part is underfunded, growth will hit a ceiling sooner than expected.
What matters is that your content and promotion budget matches your growth goals, not just whatever is left over.
Willingness to Improve UX
SEO often requires changes to navigation, page structure, forms, and loading performance. If nothing in the interface can be changed, part of the growth potential stays unused and conversions improve more slowly.
A user centered UX has a direct effect on lead generation and revenue.
Quarterly Priority Reviews
Algorithms change, competitors get stronger, and markets evolve. Every 3 months we review what is working, what is not, and which hypotheses to test next.
Flexibility and adaptation are key to sustainable SEO success.
Important: If One of These Conditions Is Missing
Then the project may either not start at all or move more slowly and become more expensive than necessary. That is not ideal for either side. It is better to discuss limitations openly than to promise results that are not realistic under the current conditions.
What Clients Say
Real feedback from businesses that went from audit to execution and scaling. Numbers are anonymized, but the experience remains unchanged.
By the sixth month, inquiries became noticeably more stable. What was especially important to us was that Max didn't just identify problems, but provided a clear roadmap for implementation. This meant our team always knew what to tackle first and which changes would actually impact leads and revenue.
We had many individual SEO ideas before, but no real framework. With Max, that became a solid process with priorities, review checkpoints, and clear decisions. The collaboration was direct, structured, and free of empty promises. Exactly what we were looking for.
What was especially exciting for us was that SEO and visibility in AI answers were thought through together. After a few months, we saw that content not only performs better in Google, but also appears in AI system responses. That built a lot of internal confidence in the strategy.
Questions About the Process and Results
- The number of qualified leads and closed deals from organic channels
- Growth in brand traffic and high intent traffic
- Visibility across Google and related search systems, as well as presence in AI generated answers
- Movement in core business metrics such as CPL and LTV, depending on the business model
Rankings are a supporting metric, not the end goal.
- You can use the results even without continuing into a longer engagement.
- If I do not find at least ten clear growth levers, I refund the audit fee.
Included in the retainer:
- Strategy, prioritization, and sprint planning
- Task definitions for your team across development, content, and marketing
- GEO work and adaptation for AI driven search
- Implementation oversight, analysis, reporting, and ongoing strategy adjustment
Not included:
- Copywriting, design, and manual development work, handled by your team or external specialists
- Budget for content, links, and PR
- Ad hoc changes outside the agreed sprint scope
All boundaries are defined transparently at the beginning so there are no surprises later.
- create briefs and requirements for new content
- improve existing content for stronger SEO and GEO signals
- build a realistic publishing plan
For link building, I only use sensible approaches such as industry media, partnerships, and relevant niche websites. No spam and no PBN networks that put the domain at risk. Budget and formats are agreed separately after the website analysis.
- 3 to 4 months – the first visible changes in traffic and inquiries, provided recommendations are implemented
- 6 plus months – in more difficult cases, such as strong competition, algorithmic history, or complex niches
Before the project starts, I always set a realistic timeframe so expectations and reality stay aligned.
- Visibility of your brand and pages in AI generated answers
- Clicks and leads that come directly from these systems
- Growth in brand searches and direct visits after GEO work
GEO does not replace SEO. It complements it as another channel through which customers can discover your business.
Didn't Find Your Question?
Send me a message on WhatsApp, LinkedIn or by email. I usually reply within one business day.
Ready for Qualified Pipeline Growth?
We start with a paid SEO and GEO audit: a written website diagnosis and a clear action plan for the first 3 to 6 months of collaboration.
Not ready for a full audit request? Ask me a quick question on LinkedIn.
What's Included in the Audit?
- Technical analysis: speed, indexability, mobile readiness, and security
- Content and structure: semantics, topic clusters, and internal linking
- Market and competition: what is working for top players and where your growth levers are
- Roadmap for the next 3 to 6 months: prioritized actions and expected impact
What You Can Expect
- NDA on Request
- Confidential Handling of Access and Data
- No Spam, No Newsletter Flood, No Cold Calls
I take on a maximum of three new projects per quarter so I can go deep into each one and keep the quality of work high.
Request an SEO Audit
Fill out the form and I'll review your website from an SEO perspective. If AI visibility or GEO is relevant for your project, we can discuss it as a separate module. I usually reply within 24 hours.